For this project I created a hypothetical travel wardrobe curation and packing subscription service for businessmen on the go. I directed the brand strategy and created all assets including logo, identity, creative direction, copy, and application. Photos used are inspiration photos only.
Jetpack aims for cohesive, mix and match, day to night outfits, as well as cosmetic products, for the ease and comfort of the modern man.
Design is inspired by the mirroring of style and location. The imagery focuses on simplicity within landscapes which reflects on the ease of using Jetpack for men to pack for business trips.